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How To Use the Double Diamond to Innovate Better

"Businesspeople don't need to understand designers better.  They need to be designers." -- Roger Martin, Dean of Rotman School of Management You can use the...

Why a Name Matters More than You Think

“The beginning of wisdom is to call things by their proper name.” -- Confucius You hear people say it all the time –...

The Big List Approach – How To Build Better, Bigger Lists with Skill

"People who want to appear clever rely on memory.  People who want to get things done make lists." -- Peter McWilliams Anybody can create a...

How To Use Brainwriting To Generate More Ideas

"If at first the idea is not absurd, then there is no hope for it." -- Albert Einstein Brainwriting is where a group of participants...

How To Reframe Problems as Creative Questions

“A problem properly stated is half solved.” – John Dewey How do you reframe a problem so you can solve it better?   You...

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