Satya Nadella on Digital Transformation 2016

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Satya Nadella posted his mental model for Digital Transformation:

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I like the simplicity.

What I like is that there are four clear pillars or areas to look at for driving Digital Transformation:

  1. Customers
  2. Employees
  3. Operations
  4. Products

Collectively, these four Digital Transformation pillars set the stage for transforming your business model.

What I also like is that this matches what I learned while driving Digital Business Transformation with our field with customers, and as part of Satya’s innovation team.

Effectively, to generate new sources of revenue, organizations re-imagine their customer experience along their value chain. 

As they connect and engage with their customers in new ways, this transforms their employee experience, and their operations. 

As they gain new insight into their customers behavior and needs, they transform their products and services.

In a world of infinite compute and infinite storage…how would you re-imagine your business for a mobile-first, cloud-first world?

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