Why Better is Better Than Best According to Simon Sinek
When you choose "better" over "best", you signal a commitment to continuous improvement, and you invite ongoing effort and innovation.
Marketing
How To Differentiate Yourself in the Market
“Your brand is what other people say about you when you’re not in the room.” — Jeff Bezos Stand out by standing for something extraordinary in a world saturated with ordinary. I want to share what I learned in terms of differentiating because I’ve had to figure out how to differentiate at Microsoft and beyond …
10 Best Go-to-Market Frameworks
“The aim of marketing is to know and understand the customer so well the product or service fits them perfectly and sells itself.” — Peter Drucker This is a deep dive guide intended to exponentially compound what you know about Go-to-Market frameworks. Go-to-Market is a skill I wish I had much earlier in my 20+ …
How to Use ChatGPT as Your Marketing Mentor
“The best marketing doesn’t feel like marketing, it feels like a valuable connection.” — Gary Vaynerchuk I want to show everyone how you can use ChatGPT as your marketing mentor. Marketing is fundamental to business existence, business development, and business growth. At Microsoft, I’ve relied heavily on marketing and innovation as key skills for scaling …
How To Balance Your Vision with Customer Needs
“If I had asked people what they wanted, they would have said faster horses.” — Henry Ford The job of an innovator is never done. There are always problems to solve, challenges to overcome, and new value to create. And when it comes to building game-changing products or solutions, should you build what you want …