I help leaders change the world!
“If I had asked people what they wanted, they would have said faster horses.” — Henry Ford The job of an innovator is never done. There are always problems to solve, challenges to overcome, and new value to create. And when it comes to building game-changing products or solutions, should you build what you want …
“The best marketing strategy ever: care.” — Gary Vaynerchuk Innovation and marketing go hand in hand. How did Drucker put it? “Business has only two functions — marketing and innovation.” ― Peter Drucker These are the 10 best marketing frameworks that have served me well over the past 20 years at Microsoft, including multiple startups …
“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” — Leo Burnett Are you an innovator, entrepreneur, or business leader looking for effective marketing strategies to help grow your brand and capture the attention of your target audience? Copywriting frameworks are your friend. One of the most …
“The beginning of wisdom is to call things by their proper name.” — Confucius You hear people say it all the time – “I don’t care what you call it… call it whatever you want… I just care that…. Blah, blah, blah.” Sure, they don’t care what to call it, or what you call it. …
