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JD Meier

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Marketing

12 Brand Archetypes

The Ultimate Guide to the 12 Brand Archetypes

“The archetype is like an old watercourse along which the water of life has flowed for centuries, digging a deep channel for itself. The longer it has flowed in this channel the more likely it is that sooner or later the water will return to its old bed.” — Carl Jung On This Page What …

Read moreThe Ultimate Guide to the 12 Brand Archetypes
Why Better is Better Than Best

Why Better is Better Than Best According to Simon Sinek

When you choose "better" over "best", you signal a commitment to continuous improvement, and you invite ongoing effort and innovation.

Read moreWhy Better is Better Than Best According to Simon Sinek
How To Differentiate

How To Differentiate Yourself in the Market

“Your brand is what other people say about you when you’re not in the room.” — Jeff Bezos Stand out by standing for something extraordinary in a world saturated with ordinary. I want to share what I learned in terms of differentiating because I’ve had to figure out how to differentiate at Microsoft and beyond …

Read moreHow To Differentiate Yourself in the Market
10 Best Go-to-Market Frameworks

10 Best Go-to-Market Frameworks

“The aim of marketing is to know and understand the customer so well the product or service fits them perfectly and sells itself.” — Peter Drucker This is a deep dive guide intended to exponentially compound what you know about Go-to-Market frameworks. Go-to-Market is a skill I wish I had much earlier in my 20+ …

Read more10 Best Go-to-Market Frameworks
ChatGPT as Marketing Mentor

How to Use ChatGPT as Your Marketing Mentor

“The best marketing doesn’t feel like marketing, it feels like a valuable connection.” — Gary Vaynerchuk I want to show everyone how you can use ChatGPT as your marketing mentor. Marketing is fundamental to business existence, business development, and business growth. At Microsoft, I’ve relied heavily on marketing and innovation as key skills for scaling …

Read moreHow to Use ChatGPT as Your Marketing Mentor
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About Me

JD

I am J.D. Meier. I help you unleash your greatest impact. Former head coach for Satya Nadella's innovation team. 25 years of Microsoft. Learn more...

Popular Articles

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My Best-Selling Book

This is the book that changes lives ...

Become a better leader, innovate better, and make greater impact!

I help leaders change the world! As part of your journey, learn how to realize your potential in business and in life through the power of high performance, innovation, and leadership. 

High Performance. Innovation. Impact.

At the heart of high performance is a culture of continuous learning and growth. Through innovation, we continuously redefine the boundaries of human potential and create a brighter future. And impact is our compass and lever, a thoughtful alignment of our focus and resources.

Dream Big. Start Small. Achieve More.

Dreaming big sets the stage for remarkable achievements. Starting small powers your progress and builds momentum. Together, they empower us to turn bold ambitions into reality.

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