Goals vs. Objectives: The Definitive Guide (and How to Map Them)
“There is nothing quite so useless as doing with great efficiency something that should not be done at all.” — Peter Drucker If you have ever sat in a strategic planning session and watched your team argue over the difference between a “goal” and an “objective,” you are not alone. It’s one of the most …
The Next 10 Years According to Peter Diamandis
“The pace of change is not linear. It’s exponential. And most people are underestimating what’s coming.”— Peter Diamandis The exponential decade isn’t coming. It’s already here. Recently, Vishen Lakhiani shared a behind-the-scenes view from Abundance360—capturing insights from Peter Diamandis and others building the future in real time. As I read it, what stood out wasn’t …
The 5 Core Types of Positioning
“The best strategy is not to compete harder.It’s to compete somewhere better.” — JD Meier Positioning is the ultimate advantage in business and in life. Leaders that understand positioning win the game before it’s played. At Microsoft, I learned how positioning is the key to advantage in everything from your career to your services to your …



