Better Leaders. Better Results.
“The aim of marketing is to know and understand the customer so well the product or service fits them perfectly and sells itself.” — Peter Drucker This is a deep dive guide intended to exponentially compound what you know about Go-to-Market frameworks. Go-to-Market is a skill I wish I had much earlier in my 20+ …
“Every problem is an opportunity in disguise.” — John Adams Imagine if you come up with new ideas and solve problems better, faster, easier? Imagine if you could easily leverage the thinking from multiple experts and different points of view? That’s the promise and the premise of Creative Problem Solving. As Einstein put it, “Creativity …
“The greatest danger in times of turbulence is not the turbulence; it is to act with yesterday’s logic.” — Peter Drucker Innovation is the ability to see change as an opportunity, not a threat, and to leverage frameworks that guide our creativity, collaboration, and strategic focus. For more than a decade at Microsoft, I have …
“The best marketing strategy ever: care.” — Gary Vaynerchuk Innovation and marketing go hand in hand. How did Drucker put it? “Business has only two functions — marketing and innovation.” ― Peter Drucker These are the 10 best marketing frameworks that have served me well over the past 20 years at Microsoft, including multiple …
“Frameworks and mental models are the building blocks of wisdom, enabling us to make better decisions and understand the world around us more deeply.” — James Clear Frameworks and mental models are powerful tools that can help us make sense of complex situations and guide us towards better decisions. More precisely, a framework is a …
